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Our Mission

It is Rose's intent to create a product so unique, so Powerful, so Revolutionary it empowers women
from all walks of life to experience the FREEDOM AND CONFIDENCE of wearing LIP-INK® Wax Free
Semi-permanent® Cosmetics LIP-INK® INTERNATIONAL will touch and enhance over 1 billion
women's lives!
Our Vision

"As an Inventor, I dream, aspire, desire and create in a way that supports women of all walks of life, with a special devotion to add the main ingredients of joy and magic into every product we create."

- Rose Nichols
Our Philosophy

Lip Diva and LIP-INK® International are aligned as one in shared fundamental beliefs, ethics, and intentions to provide guidance, foundation and structure to make decisions, that are safe, natural, healthy, recyclable, organic, kosher, renewable resource solutions that support our Lifestyles of Health and Sustainability (LOHAS), 24-7, global, eco-friendly, world. It is our deepest desire to empower, inspire, and transform through awareness, to go beyond illusion with creative, enjoyable, breakthrough ideas.

We are a technology company, that self manufactures multi-patented, demonstratively superior, semi-permanent® cosmetics that are guaranteed smearproof with over one million colors to chose from.

We offer an open invitation to our industry leaders or complementary LOHAS lifestyles corporations, to join us through our technology licensing, in our quest for excellence.

It's About Time!

That was the global reaction to the launch of LIP-INK® INTERNATIONAL by Rose Nichols. Back in 1995, inventor and mother, Rose Nichols created the world's original waxless, waterproof, smear proof, and ultra-durable, natural liquid permanent lip color. This unique product keeps the color where it belongs - on your lips.

Backed by multiple patents and industry awards, LIP-INK's liquid permanent lip color is today the superior leader in lip color. Currently available at hundreds of spas, salons, doctors' offices and retail locations worldwide...

Backed by multiple patents and industry awards, LIP-INK® 's liquid lip color is today the superior leader in lip color. Currently available at hundreds of spas, salons, doctors' offices and retail locations worldwide "It's new technology for semipermanent makeup. Other products claim they're smearless, long-lasting and liquid. However, ours is the only original, patented real liquid lip color. We do not even refer to our product as "lipstick" because it is not lipstick; it is the first lip color of its kind and proves what we claim."

Ten years on, Rose Nichols continues to handcraft an extraordinary lip color that, unlike lipstick, offers a time-saving, confidence-building solution for active women. Not only does our lip stain lipstick feel remarkably like bare skin, it is also beneficial to the lips. The revolutionary lip color speeds up natural lip exfoliation of dead skin cells - revealing softer, smoother, younger-looking lips in their natural state.
All of our products are made with no added preservatives, using pigments, 40 natural herbs and botanicals including goldenseal, chamomile, rosemary extract, seaweed, calendula extract, beta carotene, Vitamins E, C, B-5 (panthenol), 13 trace minerals, UVA and UVB protection and natural humectants. All ingredients meet U.S. FDA and CTFA cosmetic standards and guidelines. All our products are made in the U.S.A.

LIP-INK® INTERNATIONAL by Rose Nichols. Time to look and feel your very best.


[ View Patent List ]

  • The only Patented Wax Free SemiPermanent Cosmetics® on the market today.
  • LIP-INK® International is the only sheer, natural, herbal, formulas that can be layered-making over 1 million personalized colors.
  • The innovator and industry leader. So advanced-we're the company that everyone's copying.
  • Our healthy herbal botanical color blends are naturally antiseptic and preservative free
Meet Rose
Inventor, Alchemist, Pioneer President and CEO of LIP-INK®
Rose's PatentsRose's Selected ArtRose's Favorite Picks | Wikipedia History

Our intent was to do the impossible. To create a product so Unique, so Powerful, so Revolutionary- It would Empower women from all walks of life - all around the World.
This is our Gift to you. Lip-Ink® International, changing the face of cosmetics forever.

The LIP-INK® PATENTED WAX FREE SEMI-PERMANENT ® COSMETICS PRODUCT LINE was founded in January 1995 by Inventor, Mother, CEO and Lip Diva, Rose Nichols. Based in El Segundo, CA, LIP-INK® International's revolutionary concept began as Rose's senior thesis project in Merchandise Marketing at FIDM-LA, and has since grown into a multi-million dollar international enterprise.

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Tired of her old fashioned lip color coming off on her teeth, clothes, coffee cups, and food, Rose knew there had to be a more elegant and natural solution to women's lip color - one that empowered women. In 1991, Rose began exploring the chemistry of the herbs and botanicals in cosmetics, and the mechanics of magic markers in art. She brought the two worlds together creating the first batch of LIP-INK ® LIP COLOR in her own kitchen.

Her goal was to invent an extraordinary lip color, unlike lipstick, that offered a time-saving, confidence-building solution for active women. Finally, in 1995, Rose unveiled her revolutionary product line LIP-INK® Wax Free Semi-Permanent® Cosmetics - a paradigm shift in lip, brow, eye and face color cosmetics

Backed by multiple patents and industry awards, LIP-INK ® Wax Free Semi-Permanent® Makeup is currently available in spas, salons, doctor's offices and retail locations world wide.

Rose continues to handcraft each LIP-INK® LIP COLOR with the utmost of care. She is an active member of the ICMAD, and the Society of Cosmetic Chemists.

Rose personally strives to satisfy the cosmetic needs of active women around the world. She hopes her success will inspire women around the world to live out their dreams. Her advice:

"Step forward, trust yourself, and tune into the genius within you. Then back it up with hard work - and keep fighting for what you believe in!"
Timeline of Events

Lip Diva® - Rose Receives Recognition The accolades keep pouring in.
Here's a recap of some of Rose's awards, recognition, and affiliations:
  • Rose Nichols receives her first award at the 1997 International Invention Convention for the best cosmetic invention. Featured on over 12 major network news and TV stations, around the USA. Glamour Magazine picks up the buzz and calls LIP-INK® immovable as Hollywood movie stars are first introduced to the product line. LIP-INK® International produces three segments for TV, Training and the general public on the product line.
  • Her products are featured on the Christine Ferrari show with Andrew Weil, and many news articles congratulated her for her patented lip color. At the same time, in 1996-7 her first patent was published.
  • Rose Nichols receives another award at the 1998 International Invention Convention for the best beauty and fashion product where she also served as a guest speaker where she focused on raising awareness for women in business and to encourage their empowerment. This event was viewed on six major news stations throughout the country.
  • Rose Nichols received three more patents for her smear-proof color cosmetic products. She is honored by the Fashion Institute and invited to speak before the student body and counselors as they build their cosmetic programs and grow the cosmetic student
    body of the Fashion Institute.
  • Rose registers over 2000 domain names directly related to her cosmetic line, to get a better grasp of the Internet traffic, soon to arrive. She receives two more patents for her smear-proof cosmetics. LIP-INK® International is lauded in several publications such as, Soaps magazine, Makeup Artist Magazine, and Estylo Magazine as the editor's choice product.
  • Rose builds her second manufacturing plant including IT server room and color cosmetic lab. She welcomes the president of Federal Express David Bronczek, as he tours the LIP-INK® manufacturing facility since LIP-INK® uses his company to ship packages all over the world.
  • Receives another smear-proof cosmetic patent and welcomes Playboy Movies as a new client. The company now has over 2000 locations both in the professional spa market and the plastic surgeon market.
  • Rose Nichols stars in a documentary about her company, which aired more than 300 times on the style network. Rose starts painting with LIP-INK® Color building a museum on the web site. She recycles all the color product return to painters that can use a new paint medium. All artists are welcome to the returns. She only asks that she can post their paintings on the museum.
  • 2003 Rose Nichols stars in her first TV commercial and shares her mission with the world. Rose Nichols invents 150 new products this year with the introduction of natural flavors and color.
  • Environmentally conscious recycle program is implemented where she encourages consumers to send back their used containers for recycling.
  • Rose Nichols joins the team of Pepperdine University MBA business graduates to get a new spin on the business of lifestyle changing products as a beauty insider. Rose also joins PETA and the Safe cosmetics campaign with the only wax free smear-proof cosmetics in the world with a product line containing over 550 natural, personally hand crafted products, all made in the USA under the strict guidelines of CTFA, and FDA.
  • October 2005 Rose Nichols along with LIP-INK® International is accepted by Women's business Enterprise. WBE is a national council dedicated to women business owners and the support of women in business.
  • LIP-INK® reformulates to green Chemistry. Natural, Organic Kosher, Vegan Supporting our Lifestyles of Health and Sustainability (LOHAS) 24-7 for an eco-friendly world.
  • November 2005 Women's Wear Daily introduces our newest line of cosmetics, which is sold exclusively on the Internet.
  • December 2005 Rose Nichols and the team of LIP-INK® International participate in a joint venture with Pepperdign, an internationally recognized affiliate company, in order to maximize both brand awareness and Internet exposure.
  • March- Rose Nichols appears in the March issue of Beauty Launch Pad. Rose's mission is conveyed in What's My Line Celebrating the Entrepreneurial Sp.
  • May 2006 Baltimore Sun states: No Need to Blot. The question you have to ask yourself is: Do I really want a lipstick that is semi-permanent?
  • 2006 Rose Nichols writes her first book "Lip Diva® " Inventor Alchemist Pioneer A true Journey by Rose Nichols available at
  • 2007 LIP-INK® International continues to grow with the help of the medical community's support, recognizing the patented, encapsulation attributes of maximum hydration with over 100 different wax free lip moisturizers along with natural sun protection, camouflage, Dental work Safe,
    guaranteed smearproof, fuller lips naturally by covering the wet area slightly inside the lip. Natural, organic, healthy, safe Ingredients and the fact that our Lip colorization process can make over one million colors by layering. Giving lifestyle meaning to color cosmetics.

LIP-INK® (lip'ink), n. 1. Liquid lip color that
replaced lipstick in the late 1990's. 2. Not ink, just
the staying power of ink. Virtually impossible to smear. Guaranteed smear proof. Staying power that is 50%
greater than any lipstick. Lasts through drinks and a greasy meal. No wax or stick but rather a quick-drying liquid that, when applied, feels remarkably like bare skin. Moisturizing and Tingly Fresh. 3. Formulated from 93% renewable natural herbs and botanical sources.
Hypoallergenic and contains no wax, cholesterol, glycols, parabens or artificial preservatives. 4. A quantum leap in its effectiveness and versatility, yet natural and elegant
in its simplicity. 5. By layering, over 1 million personalized colors possible. 6. Breakthrough multi-patented
technology also applied to eye color products:
Brow, Eye Liner, and Mascara colors.

Lipstick is a cosmetic product containing pigments, oils, waxes, and emollients that applies color and texture to the lips. There are many varieties of lipstick. "Lippy" is a common British colloquialism for lipstick.[1]

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For other uses, see Lipstick (disambiguation).

Lipstick is known to have been used around 5000 years ago in ancient Mesopotamia, when semi-precious jewels were crushed and applied to the lips and occasionally around the eyes. Women in the ancient Indus Valley Civilization applied lipstick to their lips for face decoration. [2] Ancient Egyptians extracted purplish-red dye from fucus-algin, 0.01% iodine, and some bromine mannite, which resulted in serious illness. Cleopatra had her lipstick made from crushed carmine beetles, which gave a deep red pigment, and ants for a base. Lipsticks with shimmering effects were initially made using a substance found in fish scales called pearlescence.[3]

Lipstick started to gain popularity in the 16th century, during the reign of Queen Elizabeth I, who made piercing black lips and bright yellow faces a fashion statement. By that time, lipstick was made from a blend of beeswax and red stains from plants. During the Second World War, lipstick gained popularity as a result of its use in the movie industry, and it became commonplace for women to apply makeup, or "put their face on".

As with most other types of makeup, lipstick is typically, but not exclusively, worn by women. It is usually not worn until a female reaches adolescence or adulthood. Male lipstick, especially as used in theater, is sometimes called manstick.

Another form of lip color, a wax-free semi-permanent liquid formula, was invented in the 1990s by the LIP-INK® International company. Other companies imitated the idea, putting out their own versions of long-lasting "lip stain lipstick" or "liquid lip color", but were not allowed to infringe on the patented wax-free formula.

A study by US consumer group Campaign For Safe Cosmetics, in October 2007 found 60 percent of lipsticks tested contained traceable amounts of lead.[4] The levels of lead varied from 0.03 to 0.65 parts per million. One third of the lipsticks containing lead exceeded the 0.1ppm limit set by the U.S. Food and Drug Administration for lead in candy. [5]