The company was founded on January 1, 1995, by Inventor, Mother, and “Lip Diva” Rose Nichols in 1995. Lip Ink’s International’s revolutionary concept began with Rose’s senior thesis project in Merchandise Marketing at FIDM-LA. (Fashion Institute of Design and Merchandising) It has since grown into a multi- million dollar international enterprise. Rose set out to invent an extraordinary Wax Free, Semi-Permanent Liquid Lip Color because she was tired of her old fashioned lip color coming off on her teeth, clothes, coffee cups, and food. Rose wanted lip color that would stay on until she was ready to take it off. She wanted the staying power of ink, without being ink. .

Our Mission

It is Rose's intent to create a product so unique, so Powerful, so Revolutionary it empowers women from all walks of life to experience the FREEDOM AND CONFIDENCE of wearing LIP-INK® Wax Free Semi-permanent® Cosmetics LIP-INK® INTERNATIONAL will touch and enhance over 1 billion women's lives!

Our Vision

"As an Inventor, I dream, aspire, desire and create in a way that supports women of all walks of life, with a special devotion to add the main ingredients of joy and magic into every product we create."
- Rose Nichols

Our Philosophy

Lip Diva and LIP-INK® International are aligned as one in shared fundamental beliefs, ethics, and intentions to provide guidance, foundation and structure to make decisions, that are safe, natural, healthy, recyclable, organic, kosher, renewable resource solutions that support our Lifestyles of Health and Sustainability (LOHAS), 24-7, global, eco-friendly, world. It is our deepest desire to empower, inspire, and transform through awareness, to go beyond illusion with creative, enjoyable, breakthrough ideas.
We are a technology company, that self manufactures multi-patented, demonstratively superior, semi-permanent® cosmetics that are guaranteed smear-proof with over one million colors to chose from.



  • LIP INK®'s products are featured on the Christine Ferrari show with Dr. Andrew Weil, and many news articles congratulated her for her patented lip color. At the same time, in 1996 - 7 her first patent was published.

  • LIP INK® World's Only, 100% Smear-proof Color Cosmetic Patents LIP INK Patents and Certificates

  • 1997

    Rose Nichols receives her first award at the 1997 International Invention Convention for the bestcosmetic invention. Featured on over 12 major network news and TV stations, around the USA. She continues to receive more patents and builds her first factory.

  • 1998

    View the L.O.H.A.S inspired Recycle Program!lip ink lohas

  • 1999

    Celebrities who wear and support LIP INK include Marylin Manson, Dita Von Teese & Stunt Barbie.
    lip ink celebrity endorsements

  • 2000

    Receives yet another smear-proof cosmetic patent and welcomes Playboy Movies as a new client.
  • In 2000, was created to allow customers to test drive LIP INK Color Cosmetics for FREE! Visit FREELIPINK

    free lip ink


  • LIP INK Eco Museum

    Established in 2001 LIP INK® international instituted the world's first cosmetic recycling program, that allows for all the LIP INK color product returns that are smear-proof, to be recycled to artists, art classes and novas painters to create artwork which was the beginning of our Eco Museum of Color.
    View our Museum

  • lip ink eco museum


  • Rose Nichols stars in her first TV commercial and shares her mission with the world. Rose Nichols invents 150 new products this year with the introduction of natural flavors and color.

    LIP INK® stars in a documentary about LIP INK's founder, Rosemarie Nichols and the company which aired nation wide on the STYLE NETWORK

    LIP INK Corporate Headquarters Halloween Celebration with Ad Fab - The longest running BBC Comedy Show

    lip ink style network adfab

  • LIP INK Products are designed around the concept of the color wheel. You can personalize over 2 million colors with this concept. View more at our Color Library!
    lip ink color wheel 2 million


  • LIP INK Builds a new factory in El Segundo, CA with an Egyptian Theme on cosmetic color!
    lip ink factory

  • More Celebrities start to support LIP INK!
    lip ink celebrity endorsements


  • 2006 Rose Nichols writes her first book "Lip Diva® " Inventor Alchemist Pioneer A true Journey by Rose Nichols available at "It's new technology for semipermanent makeup. Other products claim they're smearless, long-lasting and liquid. However, ours is the only original, patented real liquid lip color. We do not even refer to our product as "lipstick" because it is not lipstick; it is the first lip color of its kind and proves what we claim." "As an Inventor, I dream, aspire, desire and create in a way that supports women of all walks of life,with a special devotion to add the main ingredients of joy and magic into every product we create."

  • View the LIP DIVA Book!
    rose nichols lip diva book


  • lip ink oscars

    Melanie Griffith, William Shatner, Eric & Eliza Roberts, Hector Elizando, Esai Morales, Carrie Preston, Kathy Najimi, Sofia Milos, Corey Feldman, Tia Carrera, Greg & Elizabeth Grunberg, Catherine Oxenberg & Casper Van Dien, Alice Greczyn, James Avery, James Kyson lee, Jeff Garlin, Jodi lynn O Keefe, Kathy Joosten, Keisha Knight Pulliam, Kym Whitley, lou & Carla Ferrigno, Christian De la Fuente, Ted McGinley, Menyone DeVeaux, Nadia Bjorlin, Neal McDonough, Michael Welch, Nia long, Robert David Hall, Rolanda Watts, Stacy Keibler, and Tony Dovoloani.

  • lip ink seen in movies


  • In 2012 Lip Ink International moved into their corporate headquarters building in El Segundo, California,
    with a new and improved manufacturing facility.




  • In 2016 Lip Ink® went full force with social media to share and reach more people all over the world with their revolutionary 100% smear-proof color cosmetics.


  • LIP INK® International, breaks all the rules, related to retailing cosmetics launching it’s one of a kind LIP INK® Members Only B to B sales MEMBERS ONLY PROGRAM LIP INK® color cosmetics need to be demonstrated to each customer to ensure that proper application procedures are followed For the first time in 23 years and after 3 generations of selling online, we are opening the opportunity to display our testers i retail locations, to allow customers to test drive each color in person allowing your full imagination and creativity to thrive. LIP INK® Liquid Lipstick needs a short demonstration “30 seconds” Consumers witness the world’s only 100% smear-proof lip color for the first time in their life In 60 seconds time a cosmetic revolution begin OPT IN FOR MORE INFORMATION Learn More by Viewing Our Members Only Brochure! Join our Email List!


  • LIP INK International has released 10 New Colors! Blue Black, Black Dahlia, Grape, Strawberry, Lilac, Peach, Berry, Ginger, Raisin, and Guava!

    We're also going into stores with our Tester Unit! Featured for our Members Only Retailers and Wholesalers!


  • Press Release


    Lip-Ink International Receives 2019 Best of El Segundo Award

    El Segundo Award Program Honors the Achievement

    EL SEGUNDO December 10, 2019 -- Lip-Ink International has been selected for the 2019 Best of El Segundo Award in the Beauty Supply Store category by the El Segundo Award Program.

    Each year, the El Segundo Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the El Segundo area a great place to live, work and play.

    Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 El Segundo Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the El Segundo Award Program and data provided by third parties.

    About El Segundo Award Program

    The El Segundo Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the El Segundo area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

    The El Segundo Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

    SOURCE: El Segundo Award Program

    CONTACT: El Segundo Award Program Email: URL:


  • Company Facts View Company Fact Sheet

    On January 1, 1995, Californian Rose Nichols, started her company, Lip-Ink®, a multi-patented, guaranteed smear-proof, cosmetic color that’s vegan, kosher, natural, organic and botanical. At 40 years old, when she was at the end of one cycle in her life, she got the calling to push herself toward another: “I began to read books on herbs, botanical's, the origins of color and I started visiting hardware stores, art stores, going to museums; I wanted to know as much about color as I could. I was on a quest. I needed answers, more and more answers, until I hit a sweet spot. That was the moment that I knew my calling: To change the face of cosmetics and bring meaning and purpose to cosmetics in women’s lives. All of the products that I invented needed to be explained, which requires one person sharing an application with another. I call this ceremony. There is a reason for this; I believe it brings women together. We have been separated due to the fast-pace of life. Little things like this bring us back together. That was when Lip-Ink® was born.” ~ Rose Nichols
    CEO, Mother, Inventor, and Lip Diva, Rose Nichols created the first batch of Liquid Lip Color in her own kitchen. Some call her the “Cosmetic Chef”, She continues to handcraft each color in small batches using only the finest ingredients money can buy; exquisite natural herbs and botanical's that encourage the exfoliation of dead skin cells, revealing softer, smoother lips. Rose was born in California, a born inventor, single mother of one daughter, spiritual seeker, Bohemian artist, vegetarian, industry innovator, inspirational speaker, successful President/CEO who combines her artistic vision, tenacious spirit, and business savvy into her semi-Permanent cosmetic company Lip Ink® International. Rose shines in her demonstrable splendor of magic, beauty, and wonder in providing and endless choice of colors. Not only did she create what just might be the most original color line on the planet to date, but she also inspires woman to be unique and creative in their own personal beauty. Rose wants all women to experience being an original, one-of-a-kind goddess with her own unique color on her lips.

Webster's Definition

  • Webster's Definition:

    LIP-INK® (lip ink), n. 1. Liquid lip color that replaced lipstick in the late 1990's. 2. Not ink, just the staying power of ink. Virtually impossible to smear. Guaranteed smear-proof. Staying power that is 50% greater than any lipstick. Lasts through drinks and a greasy meal. No wax or stick but rather a quick-drying liquid that, when applied, feels remarkably like bare skin. Moisturizing and Tingly Fresh. 3. Formulated from 93% renewable natural herbs and botanical sources. Hypoallergenic and contains no wax, cholesterol, glycols, parabens or artificial preservatives. 4. A quantum leap in its effectiveness and versatility, yet natural and elegant in its simplicity. 5. By layering, over 1 million personalized colors possible. 6. Breakthrough multi-patented technology also applied to eye color products: Brow, Eye Liner, and Mascara colors.


LIP INK® International is an American cosmetic technology company, self-manufacturing in the USA over 750 intellectual property cosmetic products and it is the holds the record to be the first cosmetic e-commerce cosmetic web site LIP INK INTERNATIONAL established in 1995. headquartered in El Segundo, California LIP INK® International, self manufactures, and sells wax-free smear-proof color cosmetics. Having reinvented cosmetics with the first wax-free alternative to traditional lipstick, LIP INK holds multiple international patents for its 100% smear-proof color technology.


The company was founded on January 1, 1995, by Inventor, Mother, and "Lip Diva" Rose Nichols in 1995. Lip Ink’s International’s revolutionary concept began with Rose’s senior thesis project in Merchandise Marketing at FIDM-LA. (Fashion Institute of Design and Merchandising) It has since grown into a multi-million dollar international enterprise. Rose set out to invent an extraordinary Wax Free, Semi-Permanent Liquid Lip Color because she was tired of her old fashioned lip color coming off on her teeth, clothes, coffee cups, and food. Rose wanted lip color ink that would stay on until she was ready to take it off. She wanted the staying power of ink, without being ink.


Unlike most lipsticks that are waxy and coats lips, Rose’s Lip Ink is sheer, and has a quick-setting formula has the consistency of water but has the feel of bare lips. Meaning, you will forget you have it on until you look in the mirror. The Lip ink Color applies smoothly and easily, offering time-saving, confidence–building solution for active women. Lip Ink uses healthy ingredients, and is backed by multiple patents and industry awards. Lip-Ink cosmetics include Liquid Lip Color, Miracle Brow, Eye Liner, Lip Liners, Tinted Shine, Off (remover), Magic Powders and many other accessories. Lip ink Color is the world’s only wax free, waterproof, smear-proof, ultra-durable, natural Liquid Lip Color. It feels both tingly fresh and moisturizing, while keeping the color where it belongs; on your lips. Rose’s technology is so advanced, it actually requires a patented, yet healthy for your lips, “Off” solution to remove it. Lip Ink products fits into a 3 part eco system: oil, water, botanical color, and are not compatible with other cosmetics because of this. Products are sold in complete kits to make it convenient and easy for our customers to have a great Lip Ink experience. Lip Ink Liquid Lip Color comes in over 50 shades that when layered, make over 2 million individualized colors that you can wear 24 hours a day, 7 days a week. You just put it on your lips before you go out and forget about your lips for the rest of the night. Smear-proof Liquid & Gel Cosmetics Lip Inks products include: Smear-proof LIP INK® Kits, for Lips, Brow, Lash, Face and Eyes Smear-proof Liquid Lipstick Smear-proof Eye Shadow Gels Smear-proof Lip Stain Gel Colors Smear-proof Liquid Lip Liners Smear-proof Miracle Brow® Liner Smear-proof Miracle Brow® Tint Smear-proof Eye Liners Original Smear-proof Lash Tint Smear-proof Face Blush and Bronzing Gels Miracle Brow® Stain Wax Free Lip & Other Moisturizers And a plethora of other personal care products Hyper Lip Shine Moisturizer Matte Lip Moisturizer Classic Lip Balm Flavored Lip Shine Moisturizers Lip Moisturizer Brilliant Tinted Lip Plumper Tinted Lip Shine Moisturizer Tinted Lip Balm Lip Max Lip Plumper Volumizer Brow and Lash Conditioner Magic Powder Eye Restore Cream, Brilliant Magic Powders Spa Treatment Lip Care System Matte Moisturizing Lip Stain Translucent Tint Hybrid Color Roll On Off Remover Exfoliant & Cleanser Herbal Cleanser Off Solution Foaming Herbal Cleanser Off Solution Off Solution Towelette Dermaliquid Personal Care Products Fragrances L.I.F.E. Collection, Time Line Traveler, South Seas and Gentlemen fragrances for the men that live their life outdoors Body Washes, Shampoo, Hair Conditioner Treatment products for hair Protein Collagen Hair Treatment, Trail Mix Scalp Treatment Herbal Deodorant, Foot Spa, Air Refresher Diet Jewelry
Visit our Website
Lip Ink's website is useful with videos showing the 3 product application process. View the Sample Kit Colors, Step by Step instructions for applying and removing color, Special offers and discounts, view over 1 million colors to find the perfect one, and read comments from customers.

Flagship Stores of LIP INK Iinternational


Click here to view Educational web site dedicated to explaining Lip Ink International Lip Stain Liquid Lip Color Technology.Consisting of 3 Products. 2 Minutes, 100% Smear-proof Lip Stain

Gentlemen's Fragrance

Click here to view Natural, portable fragrances you can take any ware. Essential Oil fragrances for men sold in the form of a Fragrance Balm Natural, Vegan, Kosher, Wax Free, Alcohol Free, Gluten Free, Organic , Hand Crafted in the U.S.A

Gentlemen Cosmetics

Click here to view Gentlemen Cosmetics, Urban Cosmetic Color for your healthy sustainable lifestyle. Color Cosmetics for Men, that are 100% Smear-proof and waterproof. Cosmetic line includes Lip Stain, Eye Liner, Brow Beard and Mustache color, lip care products, fragrance, body care, hair care products, that are Natural, Vegan, Kosher, Wax Free, Gluten Free and Organic.

Dermaliquid Personal Care

Click here to view Dermaliquid Natural skin care for your healthy sustainable lifestyle. Personal care products for men, women, children and pets that are Natural, Vegan, Kosher, Wax Free, Alcohol Free, Gluten Free, & Organic.

Steampunk Lip Color

Click here to view Steampunk Lip Color Cosmetics, created for your individual artisan lifestyle. Women and Men can be as playful and creative as they like with this bohemian, festival, time traveler, gypsy cosmetic color line. All products are healthy sustainable. Color Lip Stain is 100% Smear-proof and waterproof . Cosmetic line includes, Lip Stain, lip care products, fragrance, that are Natural, Vegan, Kosher, Wax Free, Gluten Free and Organic.


Click here to view Diet Jewelry, delivered in the form of a diet necklace, has been designed to empower our truest holistic essence, through the practice and techniques of Metaphysics, Eastern Medicine, ancient historical practices and all that we know about the human body. Healthy natural weight loss is attainable with our thoughts, deeds and practices. You are actually creating your own personalized healthy diet program. Our diet plan leads you through a healthy diet with you designing your own diet program and weight management, using simple techniques that take you beyond diet and trend diet even one day diets or one week diets to become the new you through intention, visualization and Abracadabra: As I speak I create.

Amazing Lips

Click here to view Lip Ink International Lip Stain Liquid Lip Color Technology.Consisting of 3 Products. 2 Minutes, 100% Smear-proof Liquid Lip kits bringing empowerment to support your healthy sustainable lifestyle suiting every ethnicity and orientation. Bringing exceptional color for exceptional people.

Camping Cosmetics

Click here to view Support 24/7 Liquid Lipstick for your healthy sustainable lifestyle using natural, organic, vegan and kosher botanical ingredients all included into a hand crafted three product 100% smear-proof liquid lip kit.

LIP INK® Members Only

Click here to view Members Only is an innovative approach to displaying testers across the nation allowing our already loyal clients, and new customers to test drive and pick their preferred colors, and test out new blends of color layers.

LIP INK Miracle Brow Stain

Click here to view LIP INK's Miracle Brow Stain, our natural, organic, vegan, kosher, and 100 % Smear-Proof brow stain.

Our 100% Waterproof Organic Brunette Miracle Brow Stain is perfect for those who want to add a brown shade of color to their brows.


Click here to view LIP INK's Free LIP INK website to upgrade your long lasting lipstick to our 100% Smear-Proof Liquid Lipstick for free! You are being personally invited to take the challenge & test drive their guaranteed smear-proof lipstick. LIP-INK® Lip Color comes with a Remover because it really does, take a remover to take it off. That's our Smear-Proof Guarantee.


LIP INK has fundamental beliefs, ethics, and intentions are to make decisions and products that are safe, natural, healthy, recyclable, organic, kosher and renewable resource solutions that support our lifestyles of health and sustainability (LOHAS: Lifestyles of Health and sustainability) 24/7 for and eco-friendly world. Lip Ink self manufactures organic, vegan, kosher, 100% smear-proof and semi-permanent cosmetics. Technology LIP INK® Color Cosmetics are based on scientific research and are protected by US and International patents. Competitive products cannot legally duplicate LIP INK® Color Cosmetics and their precise chemistry.


Patents: LIP INK International is covered by one or more of the following U.S. and foreign patents: 5747017, 6001374, 6010709, 6027739, 6203809, 6395263, 701794, 736718, 6509009. References 800-496-9616