Stardust Collaborates with MAC Cosmetics to Create "Culture Bloom"
Bicoastal creative production company Stardust Studios
(www.stardust.tv) recently collaborated with MAC Cosmetics to create an
artistic in-store video. Stardust art director Brad Tucker and
executive producer Eileen Doherty teamed-up to co-direct the 4:20
showpiece, which was used in conjunction with other promotional
elements in pre-release events across the U.S. on Feb. 14. The
presentation will also be featured in international M.A.C stores
through June, and is part of a Culture Bloom CD-ROM release being
distributed to event attendees.
"Culture Bloom is a very colorful new collection, and M.A.C is
extremely proactive when it comes to empowering their distributors and
those who use their products," explained Doherty. "We began working
with the company in December to handle all aspects of creating this
video. Each individual featured in the video inspired the look and
movement of the finished piece. One of our main challenges was keeping
the design and animation fresh and imaginative from beginning to end."
Tucker and Doherty filmed their subjects in New York at Shadow
Studios, with Barry Norwood serving as the director of photography.
Edited by Stardust's Tony Hall, the finished project prominently
features elegant animation created by artists Sandy Chang, Magnus
Hierta, and Sam Sparks, which accentuates the subjects' faces and flows
from one person to the next.