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Sephora to Help China's Herborist-branded Cosmetics Go Abroad

Herborist, a high-end cosmetics brand owned by Shanghai Jahwa Group, will be seen at the shelves in Europe and the US.

Sephora, the cosmetic arm of the world's largest luxury goods retailer LVMH, will help Herborist branded products, which are beauty care products made by the Chinese herbs with modern biology technology, to go outside of China.

A senior officer at Sephora Shanghai Cosmetic Sales discloses that Shanghai Jahwa Group has given hands to Sephora when the France-grown company just came to China. The two companies have built up good partnership and Sephora hopes to introduce Herborist to customers around the world. At present, France has been appointed the first stop of Herborist Brand outside of China.
Shanghai Jahwa rolled out Herborist brand in 1998 and after years of development, the band has owned the first series of Chinese herb personal care products. In the past five years, the brand's sales grew up 50 times.