Montaigne Market, a new international multimarque, carries
an eclectic mix of 80 designers handpicked from Los Angeles to Milan,
and every chic city in between. With a special focus on New York
favorites like Proenza Schouler, and new Californians like Thomas
Wylde, the shop carries some U.S. labels exclusively in France. They've
cornered the Parisian market on Behnaz Sarafpour, Duro Olowu, Nicholas
Kirkwood, Alice Temperley, Me & Ro jewelry, and Mayle. Also
represented are well-loved big leaguers from Marc and Miu Miu, to
Lanvin and Luella. The selection is mostly women's with a sprinkling of
menswear from designers including Galliano and Evidence of Evolution.
"We're the first multi-brand shop on Avenue Montaigne, where it's
all stores like Prada, Vuitton, and Dolce & Gabbana. We're changing
what the avenue is about because everything is quite old-fashioned,
well-known and traditional," says buyer/co-owner Liliane Jossua.
"Everything's coming now: Chloé just opened, as did Jimmy Choo."
Occupying a 4,000-square-foot space, the shop is bathed in natural
light with earth-toned walls, pale wood floors, chrome display cases
and white leather benches. "People say there's a Zen feeling inside the
store," says Jossua. "We wanted it very neutral because we wanted to
have the colorful clothes in the forefront."
The store's co-owners each boast prestigious retail pedigrees.
Jossua chooses every piece the shop carries during her frequent trips
to New York, Los Angeles, London, the Netherlands, and Milan. She plans
to expand the stock to include more emerging Japanese designers in the
near future. Business partner Alain Celhay has worked in fashion for
over 20 years and owns the sumptuous Espace Mirage in Monte Carlo,
where both men and women browse Thom Browne, Marc Jacobs, Alexander Mc
Queen, and Stella McCartney.