Product Claims Made by Cosmetics and Toiletries Companies Are Often Exaggerated
Research and Markets has announced the addition of Wellness Trends in
Personal Care: How to Profit from the Health & Beauty Crossover to
The wellness market offers growth opportunities for
industry players seeking to tap into the growing awareness of the link
between health and beauty. Over half (56%) of European and US
respondents overall reported that they had "consciously acted upon the
link between diet and appearance" noticeably more in 2005. There is
therefore a potential to develop a more holistic idea of beauty and
Scope of this title:
Insightful primary and secondary survey data conveying the key trust-orientated issues for consumers
analysis of consumer attitudes regarding key trust issues across the
packaged goods sectors and the influence of these of buying behaviour
Exhaustive review of NPD and marketing campaigns utilizing best-practice principles of trust building branding
Detailed Action Points pinpointing how to devise effective marketing concepts that will help to (re)build trust
Highlights of this title:
and wellness increasingly involves a crossover with beauty. Over half
(56%) of European and US consumers say that they "consciously acted
upon the link between diet and appearance" noticeably more in 2005.
This attitude is helping to drive the wellness trend beyond food and
drink and into the personal care industry.
Personal care occasions
focusing on stress relief and pampering represent an important growth
market. The combined value of such occasions in Europe and the US is
forecast to approach US$6bn by 2010. This occasion growth is being
driven by the mentality that it is important to find ways to escape the
pressures of everyday life.
Consumers are sceptical of health
information and health claims, which acts as a barrier to growth. 78%
of consumers believe "product claims made by cosmetics and toiletries
companies are often exaggerated". In addition, 57% of respondents
believe that "the technological advances and claims made by skincare
companies are confusing".