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Perfume and Cosmetics: 8.5 BLN Euros Spent in Italy in 2005

With an increase of 1.7 pct over 2004, whilst consumption totalled about 8,500 million euros. The figures were presented at the 39th edition of Cosmoprof, which is underway in Bologna, hosted by Unipro, the union of Italian cosmetic companies and show how the market has held up despite the difficult Italian and International economic scenario. Helping the Italian cosmetics industry in particular are exports (up 6.3pct at November 2005) confirming the positive trade balance. In fact, in a panorama of falling consumer good sales, the cosmetic market alone goes against the trend for the other Made in Italy sectors, from footwear to fashion.
On a European level, 2005 saw different levels of growth from country to country, which brought about a softening of the upward curve. Preliminary data shows a widespread variation: countries like Spain and Switzerland, which have for years seen a very good performance, this year showed more contained levels of growth, with the opposite being the case in the UK and Germany, which after about 3 years of contraction are beginning to enjoy a recovery. A recovery whose signs show Italy still to be against the trend: in industrial terms, Italy is growing in competitivity abroad thanks to significant and constant investment in research and innovation. "It is important to underline.." says Unipro President, Fabio Franchina, ".. that in a critical phase for the Italian economy, the cosmetics sector continues to grow in turnover thanks to exports and is seeing internal sales as stable, a trend that is counter to that of other sectors of the 'Made in Italy' industry, from footwear to fashion."