Former Playmate Pamela Anderson visits MAC cosmetics to help raise funds for HIV/AIDS
Devon Justice was beaming as she exited the MAC cosmetics store in the Halifax Shopping Centre on Saturday afternoon.
The 19-year-old Aylesford resident was the proud owner of the very first autograph signed by sexy superstar Pamela Anderson.
Hollywood superstar who is in town to host the Juno Awards broadcast
tonight at 8 p.m. from Halifax Metro Centre, drew hundreds of men,
women and children of all ages to the store where she was signing
glamourous photos of herself for 200 people who had purchased Viva Glam
Lipstick or Lipglass this week.
Anderson is the Viva Glam
spokeswoman and 100 per cent of the selling price of the lipstick goes
to the MAC AIDS Fund to support men, women and children around the
world affected by HIV/AIDS.
Justice, a regular MAC customer who was
in the store to buy cover-up on Thursday, jumped at the chance to meet
the star of the Fox sitcom Stacked and quickly added Viva Glam No. 5 to
She was in line by 9:30 a.m. and declared Anderson,
38, "hot as hell." She was one of many who remarked on how tiny
Anderson was. "I hugged her, and it was like hugging air."
second autograph went to Leigh Mapplebeck, 19, of Halifax, who bought
two lipsticks on two separate bills so both she and her mother,
Patricia Mapplebeck, could meet the former Baywatch star who is also
famous for her on-again, off-again marriage to Motley Crue rocker Tommy
"It was very exciting," gushed Patricia. "She is more beautiful
in person than in her posters. It's nice to see her representing Canada
and it's nice that she's doing the Junos here in our province."
deeply tanned blond covered her famous curves with a long-sleeved black
T-shirt bearing the words Every Day is World AIDS Day at MAC. Tightly
fitting jeans revealed a hint of toned tummy. Her hair was artfully
tousled, while large fake eyelashes, dark blue eye shadow and a great
deal of black eyeliner highlighted her light blue eyes above a
mile-wide white smile.
The crowd began gathering shortly after the mall doors opened at 9:30 a.m., said Jane Nugent, executive director of MAC Canada.
11:30 a.m., about a half hour before Anderson was supposed to begin
signing autographs, a crowd of all ages armed with cell phones,
Blackberries and digital and disposable cameras, was lined up 10 deep
around the roped off area in front of the store, while security
officers and police joked with the crowd.
A burst of flash activity
signaled a possible star sighting it was Rick Campanelli, a.k.a former
MuchMusic VJ Rick the Temp, who now works for ET Canada and the crowd
Tom Falkenham and Paul Jollimore had staked out a
spot near the front with their skateboards and disposable cameras when
"We've watched him on Much for 10 years," said Falkenham, 13, "we yelled at him and he signed our shirts."
arrived to a deafening roar from the assembled crowd. She smiled and
joked while doing a quick question and answer session with the more
than two dozen media in the small, ultramodern store. Much to the
delight of all, she expertly applied eyeliner to Campanelli and
decorated his cheek with a huge star.
But her focus was her fans,
like 31-year-old Mike Frank of Dartmouth, who bought a lipstick for his
wife upon hearing the blond bombshell would be in town.
"When I was younger, she was the girl I had on my wall."
was excited to get a hug from the Ladysmith, B.C. native who now lives
in Malibu, Calif. as well as his personalized autograph, though his
son, Brady, 4, seemed just as happy with his CKDU sticker. Brady also
met Anderson, who told him she had two little boys of her own, Brandon,
nine and Dylan, eight. Nugent said Anderson's appearance brought a huge
awareness to the cause, the battle against HIV/AIDS.
has been the Viva Glam spokesperson for a year and in that year, we've
raised $11 million. Just having her here brings awareness in the city
and in Canada of the need to help, the need to be aware of HIV/AIDS and
the need to be tested, which is Pamela's main platform."
Saturday's appearance was the first by Anderson in any MAC store in Canada, said Nugent, noting the response was phenomenal.
Viva Glam Campaign has raised $75 million and Anderson has brought in
more money than any other spokesperson in its 11-year history.