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Former Playmate Pamela Anderson visits MAC cosmetics to help raise funds for HIV/AIDS

Devon Justice was beaming as she exited the MAC cosmetics store in the Halifax Shopping Centre on Saturday afternoon.
The 19-year-old Aylesford resident was the proud owner of the very first autograph signed by sexy superstar Pamela Anderson.

The Hollywood superstar who is in town to host the Juno Awards broadcast tonight at 8 p.m. from Halifax Metro Centre, drew hundreds of men, women and children of all ages to the store where she was signing glamourous photos of herself for 200 people who had purchased Viva Glam Lipstick or Lipglass this week.

Anderson is the Viva Glam spokeswoman and 100 per cent of the selling price of the lipstick goes to the MAC AIDS Fund to support men, women and children around the world affected by HIV/AIDS.

Justice, a regular MAC customer who was in the store to buy cover-up on Thursday, jumped at the chance to meet the star of the Fox sitcom Stacked and quickly added Viva Glam No. 5 to her purchases.

She was in line by 9:30 a.m. and declared Anderson, 38, "hot as hell." She was one of many who remarked on how tiny Anderson was. "I hugged her, and it was like hugging air."

The second autograph went to Leigh Mapplebeck, 19, of Halifax, who bought two lipsticks on two separate bills so both she and her mother, Patricia Mapplebeck, could meet the former Baywatch star who is also famous for her on-again, off-again marriage to Motley Crue rocker Tommy Lee.

"It was very exciting," gushed Patricia. "She is more beautiful in person than in her posters. It's nice to see her representing Canada and it's nice that she's doing the Junos here in our province."

The deeply tanned blond covered her famous curves with a long-sleeved black T-shirt bearing the words Every Day is World AIDS Day at MAC. Tightly fitting jeans revealed a hint of toned tummy. Her hair was artfully tousled, while large fake eyelashes, dark blue eye shadow and a great deal of black eyeliner highlighted her light blue eyes above a mile-wide white smile.
The crowd began gathering shortly after the mall doors opened at 9:30 a.m., said Jane Nugent, executive director of MAC Canada.

By 11:30 a.m., about a half hour before Anderson was supposed to begin signing autographs, a crowd of all ages armed with cell phones, Blackberries and digital and disposable cameras, was lined up 10 deep around the roped off area in front of the store, while security officers and police joked with the crowd.

A burst of flash activity signaled a possible star sighting it was Rick Campanelli, a.k.a former MuchMusic VJ Rick the Temp, who now works for ET Canada and the crowd was delighted.

Tom Falkenham and Paul Jollimore had staked out a spot near the front with their skateboards and disposable cameras when Campanelli appeared.

"We've watched him on Much for 10 years," said Falkenham, 13, "we yelled at him and he signed our shirts."
Anderson arrived to a deafening roar from the assembled crowd. She smiled and joked while doing a quick question and answer session with the more than two dozen media in the small, ultramodern store. Much to the delight of all, she expertly applied eyeliner to Campanelli and decorated his cheek with a huge star.

But her focus was her fans, like 31-year-old Mike Frank of Dartmouth, who bought a lipstick for his wife upon hearing the blond bombshell would be in town.

"When I was younger, she was the girl I had on my wall."

He was excited to get a hug from the Ladysmith, B.C. native who now lives in Malibu, Calif. as well as his personalized autograph, though his son, Brady, 4, seemed just as happy with his CKDU sticker. Brady also met Anderson, who told him she had two little boys of her own, Brandon, nine and Dylan, eight. Nugent said Anderson's appearance brought a huge awareness to the cause, the battle against HIV/AIDS.

"Pamela has been the Viva Glam spokesperson for a year and in that year, we've raised $11 million. Just having her here brings awareness in the city and in Canada of the need to help, the need to be aware of HIV/AIDS and the need to be tested, which is Pamela's main platform."

Saturday's appearance was the first by Anderson in any MAC store in Canada, said Nugent, noting the response was phenomenal.

The Viva Glam Campaign has raised $75 million and Anderson has brought in more money than any other spokesperson in its 11-year history.