Organic Makeup: Getting a Natural Look
Anyone who has applied gooey black mascara will tell you that makeup
seems the antithesis of natural. Conventional wisdom is that alfalfa is
organic; eye shadow isn't. But now there's an array of "green"
cosmetics on the market available in all colors, of course. Retail
sales of natural and organic personal-care products, like makeup and
soap, reached $4.9 billion in 2005, up 22 percent from the previous
year, says the Natural Marketing Institute. "The green movement is so
huge now," says Jill Price Marshall, a spokeswoman for Dr. Hauschka, a
German skin-care company that sells 100 percent organic cosmetics.
"It's been catapulted by a younger generation that's concerned about
the environment. We think it's going to keep growing."
Customers aren't just health-food-buying, organic-minded types
either. More everyday consumers are trading in conventional makeup for
brands that use natural ingredients like organic berries, floral waxes
and essential oils because they're trendy (Jennifer Aniston's a fan of
the Dr. Hauschka line), and because they're priced roughly the same and
work just as well.
But beware. Ronnie Cummins, national director of the Organic
Consumers Association, says products that are labeled organic or
natural might not actually be. Organic groups are currently developing
a system of certification for body care; if the project is accepted,
true organic products will be rewarded with a special U.S. Department
of Agriculture seal. That way you can make sure your lipstick is as
natural as your granola.