New Online Beauty Channel by Glam.com
In a strategic move to expand its current market focus and further
develop into a full lifestyle brand, Glam.com, the fastest-growing
women's fashion and entertainment Web Network, today announced the
launch of its new online Beauty Channel. An extension of Glam's current
site, the Beauty Channel will serve as a hub for Glam's visitors to
read about the latest trends and beauty directly from top experts in
The new channel caters to women of all ages and ethnicities and
is designed to be a daily destination for self-proclaimed beauty
experts as well as novices seeking more practical how-to advice in
areas such as skincare and hair care, fragrances, and cosmetics. Other
content will include exclusive Q&A's with top stylists such as
makeup artist Bobbi Brown and hairstylist Frederic Fekkai, celebrity
interviews where stars dish about their favorite products and divulge
their personal beauty secrets, and What's Hot -- an advice and
trend-driven article featuring expert opinions and hot new products
available through the site's many affiliate merchants.
"Glam.com has built a strong reputation as a reliable resource for
women and those interested in the latest lifestyle trends, particularly
in fashion and glamour," said Jill Swid, Style Director of Glam Media.
"The launch of the beauty channel was a natural progression for us in
response to visitor demand and evolving the company into a fully
integrated lifestyle brand."
In conjunction with the launch of the new channel site, Glam also
revealed the findings from its first Beauty Awards online survey.
Throughout the month of May, tens of thousands of Glam.com visitors
voted to decide which makeup, hair, body, and skincare products are the
best on the market, all to be featured in the Beauty Channel alongside
editors' picks. Members of the Glam Network of fashion, beauty, and
lifestyle blogs also participated in the online survey, and now
Glam.com readers have the opportunity to see how their final picks
compare with those of the expert beauty bloggers on a special blogger
results page called Bloggers' Picks.