Merck puts the color into color cosmetics for 2007
The company's study, which fall in line with expectations in the chief
markets it covers - including the US, China, Brazil and Japan - have
been developed in collaboration with Peclers Paris, a global trends
From its combined work, the companies came up with four key
areas, which are believed to provide the basis of trends for the Spring
and Summer of 2007.
Those four key concepts have been named
Material, Soleman, Private and Singular, and Merck claims they provide
the basis for themes depicting the concept, inspiration and atmosphere
relevant to the defined colors in the complete spectrum of future color
The first of those concepts, Material, focuses on
dense textures and bold colors reflecting what Merck terms 'a fancy and
fun feel'. Around this theme the company has developed products for the
lips and nails exhibiting thick textures and pure pigments contributing
to a deep and rich finish.
The Soleman concept has led to make-up
displays with what the company terms 'velvety, satiny or silky textures
with golds, grey metallic shades and pearly shimmering effects'.
Likewise it says that glosses highlight matte and shiny contrasts
whilst nail lacquer feature a metallic sheen.
Beauty products have a
'fresh' feel with tender colours and light textures, according the
company's Private concept. The company says that this means pastel
eyeshadows are enhanced by white crystal glittering effects, while
there is also a clear focus on transparent and light textures on nails.
the Singular concept has led to bold colors which use intense pigments
applied to eyes, lips or hair for a powerful vibrant effect that is now
becoming increasingly fashionable for a range of eye shadow and other
Merck says it has created a range of
demonstration products encapsulating the above themes for the face,
eye, lips, nail hair and body in a range of colors that touch on warm
oranges, golden beiges, opalescent pastels and strong greens.