Maybelline Great Lash mascara, Still
Since 1971, more than 250 million units have been sold. Part of its
success could be that it was the first to market the wand-in-formula
technology. Before that, mascara was in cake form.
Global consulting makeup artist for Maybelline New York Troy Surratt offers these mascara tips:
* ''I will sometime bend the applicator at a right angle. This will
help with application because it allows you to apply the product from
below and see the lashes giving your hand a better vantage point. For a
natural look, blot excess mascara before applying to curled lashes. For
a bolder, more dramatic look, pump the wand three times before
* ''The key to beautiful application is patience and
allowing several light coats to dry in between each application. . . .
I also like to use a lash separator comb or lash comb that has needles
on it to eliminate any clumping and to fan them out beautifully across
the entire lash line.''
* ''Black is the most popular [color], but my favorite is Blackest Black and will work for almost everyone.''