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M-A-C Cosmetics, the leading brand of professional cosmetics, is announced as the Official Makeup Sponsor of the International Indian Film Academy Awards (IIFA) taking place in Dubai, June 2006. This agreement expands M-A-C's involvement as a key participant in leading award shows and film festivals around the world including the World Music Awards, Toronto International Film Festival, Dubai International Film Festival, Deauxville Film Festival, MTV Europe Awards, Sundance Film Festival, Fashion Rocks and many others.

As Official Makeup Sponsor, M.A.C will be the sole cosmetics company backstage at the IIFA ceremony to be hosted at the Dubai Airport Expo. Over 20 M.A.C Artists will provide makeup artistry services to 15 Bollywood Actors and 50 Dancers scheduled to perform at the event. Artists will also be on-hand for touch-ups to the presenters and award winners throughout the ceremony. In addition to backstage services, M.A.C will offer private makeup appointments to the stars in an exclusive M.A.C VIP Lounge where many of India's top actors and actresses will prepare for the ceremony and red carpet appearances.
The IIFA Award for Best Makeup will be sponsored by M.A.C Cosmetics, with the winner receiving a makeup kit full of M.A.C products, worth over US$2,500.

"India's dynamic film and entertainment industry is a source of inspiration for many cultures around the world. The powerful vibe of creativity that emanates from India's talented actors, directors and production artists ties in with M.A.C's commitment to artistry worldwide. Our presence in India allows us to support these industries and collaborate with the culture of creative artists responsible for these ideas. M.A.C is proud to be the Official Makeup sponsor for the 2006 International Indian Film Awards". Peter Lichtenthal, Global General Manager M.A.C Cosmetics

The M.A.C Media Lounge, part of the IIFA Media Center will be a venue where journalists, TV presenters and press will be invited to take time out from their hectic schedule. M-A-C Senior Makeup Artists will be available for press interviews on the latest trends & makeup techniques and to give last minute touch-ups to on-air talent.

In addition to supporting the IIFA Awards, M.A.C will be present backstage at the IIFA Charity Fashion Show to be held the night before the Ceremony. Over 30 of India's leading male and female models will showcase the work of top Fashion Designers. Ten Bollywood Stars will walk in the show to raise money for the IIFA foundation.

Completing M.A.C's comprehensive support of the IIFAs, M-A-C will be the exclusive makeup provider at the Grand Hyatt Hotel, the official Hotel for the IIFA, providing 6 makeup artists for on-call appointments to guests attending the IIFA red carpet events and activities from June 14th - 17th. IIFA guests can book a makeup application appointment in the MAC Suite, or in the privacy of their own room by contacting the private MAC IIFA Hotline number. Makeup artists accompanying stars will also have access to M.A.C's artist and product facilities if required.

"Our participation at events such as the IIFAs is part of M.A.C's positioning as a brand committed to supporting professionals working in film, TV, music and fashion industries around the world. The Indian Film Industry is as powerful as Hollywood and hugely influential across the region in creating and defining trends. M-A-C is proud to be the choice of the Bollywood Film Industry as the world's leading brand of professional makeup products. " Alexis Szabo, M.A.C Regional Director, Middle East, Turkey, Africa and India

Dubai-based M-A-C Senior Makeup Artist, Vimi Joshi, has worked on many international award shows and with several Indian celebrities including Bipasha Basu, Vidya Balan and Sunil Gavashar. Vimi travels the world with the MAC PRO team bringing her artistic skill and global experience back to the Middle East and India to lead local makeup artist teams. This year, M-A-C artists from throughout Europe and the Asia Pacific region, including India, will bring their skills to IIFA and join the Middle East team in support of the award show.

"M-A-C has many talented artists around the globe and it is an amazing experience for me to travel to their regions and take part in the events that take place there. M-A-C's sponsorship of IIFA gives M-A-C the opportunity to invite our artists to Dubai, as well as work with the highly skilled freelance makeup artists who work in the Indian film industry. It's exciting to be part of an event of global resonance, and for M-A-C artists to bring their unique level of creativity and artistic insight into play." Vimi Joshi, M-A-C Senior Artist, Middle East and India

M.A.C (Make-up Art Cosmetics)
M.A.C, the leading brand of professional cosmetics, was created in Toronto, Canada in 1985 and is now part of The Estee Lauder Companies. The company's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M.A.C products are sold in more than 50 countries worldwide.