Kao Conducts Survey on Beverage Consumption and Lifestyle
Kao, a leading Japanese cosmetics and toiletries manufacturer,
announced on May 30 the results of its latest survey on beverage
consumption and lifestyle.
The company conducted a survey of
800 men and women, aged 20-59, who live in the Tokyo metropolitan area
and work full-time. Of the respondents, 65% said that they consume a
sufficient amount of beverage. In particular, the average intake is
1,486 ml per day. However, beverages such as coffee, soft drinks and
alcohol account for more then 50% of the average intake.
the respondents, 68% think that they are obese. As for anti-obesity
measures, the respondents carefully consider their diet (76%) and do
more exercise (65%). However, less than 50% of the respondents pay
attention to drinks.
In addition, those who are obese (a BMI
value of 25 or greater) frequently have canned coffee (46%), alcohol
(40%) and carbonated beverages (30%). Although many of the respondents
realize that exercise is good to lose weight, 66% of them answered that
they have not done any exercise for the past three months.
beverage consumption during an exercise, 40% of the respondents drink
something before the exercise, 49% during and 44% after the exercise.