In-Cosmetics Amazon focus draws the crowds
Feedback from the show indicated that visitors had taken strongly to
the new concept, with Reed Exhibitions claiming that a survey it had
conducted showed that people had warmed to the idea and would
appreciate a similar themed focus for next year's event.
of stands at the In-Focus Amazonia comprised a range of Brazilian
products that are all tapping into this demand - with offerings that
allowed visitors to interact with the touch and smell of plants, and
even taste them at Solabia juice bar. The stands also included a
range of other big ingredients suppliers, all trying to muscle in on
the growth that. Big names included Croda, Beraca, Greetech, Lucas
Meyer Cosmetics, Orafti, Expansience, Agipal and Rohm & Haas and
Lessonia. But as well as providing a platform for companies to
promote the Amazon-derived ingredients, In-Focus also aimed to
familiarise industry professionals with a range of ingredients that
many have never worked with or even seen before.
Beraca, being one
of the world's leading provider of Amazon-sourced cosmetics
ingredients, also had a prominent placing at the In-Focus, which was
further boosted by its larger show stand.
The company was showing a
range of Amazon-sourced oils and butters - including Aniroba, Buriti
and Pracaxi oils, as well as Muru mure, Cupuacu and Ucuuba butter oils
- that have all recently received ECOCERT organic certification.
company was also showing its Ašai oil for the first time at the show.
This is a native palm from the Amazonian region that is rich in
phtosterols, anthoncyanins, essential fatty acids and vitamins, making
an ideal ingredient for skin care products.
Meanwhile French player
Lessonia was also showing a range of new Amazon-sourced cosmetics
exfoliators at the show. These included non-refined organic sugar cane,
used for body scrubs and general exfoliants sourced from equitable
The company was also unveiling for the first time
an Amazon-sourced Guarana seed exofliator in three grades together with
its Luffa Annatto exfloliator. Luffa is a effective exfoliant that, in
this case, has been coloured by annatto seeds, used by indigenous
tribes for centuries to colour fabrics as well as for body paint.
all of the new ingredients on offer on the show, it will be interesting
to see in what kind of products they will be appearing in finished
products and to see exactly how they are marketed.
But if the number
of ingredients on offer is anything to go by, it seems inevitable that
Amazon-derived products are set to be big in the future.