Henkel Completes Acquisition of Deodorant Brands from P&G
The transaction signed in February enabling The Dial Corporation, a
Henkel company, Scottsdale, Ariz., to acquire several deodorant brands
from The Gillette Company, a subsidiary of P&G, has now been
completed. Among these leading brands, which in 2005 generated sales of
around 275 million USD, are Right Guard, Soft & Dri and Dry Idea.
acquisition will enable us to significantly expand our body care
business in North America and will further strengthen our participation
in the growth of this segment. The strong brands involved provide a
perfect fit with our existing personal cleansing business in the U.S.,"
explained Hans Van Bylen, Executive Vice President Cosmetics/Toiletries
of Henkel KGaA. "The deodorant and antiperspirant market is highly
attractive and we are delighted to be able to substantially strengthen
our Dial platform with these acquisitions. This transaction will take
us to number three in the attractive U.S. deodorant market."
These brands generate around 80 percent of their sales in North
America, where Henkel is now number three in the body care market.
Another important market is the U.K. A smaller proportion is also sold
in Latin America and Australia.
"Henkel - A Brand like a Friend." Henkel is a leader with brands and
technologies that make people's lives easier, better and more
beautiful. Henkel, a Fortune Global 500 company, operates in three
strategic business areas -- Home Care, Personal Care, and Adhesives,
Sealants and Surface Treatment. In fiscal 2005, Henkel generated sales
of 11.974 billion euros. More than 50,000 employees work for Henkel
worldwide. People in approximately 125 countries around the world trust
in brands and technologies from Henkel.
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of Henkel KGaA. Forward-looking statements are characterized by the use
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