Geza Schoen's Escentric Molecule Fragrance
Geza Schoen's Escentric Molecule duo is based on an aroma-chemical
called Iso E Super that has a pheramonic effect. This revolutionary
approach has created two initial scents, Escentric 01 and Molecule 01,
designed to have distinct consequences fragrance-wise. Escentric 01 is
created using Iso E Super, blended with pink pepper, lime peel and
orris incense, to give an aroma that moves quickly from top to bottom
notes and lingers at the base. Molecule 01, on the other hand, consists
of nothing but the pure aroma-chemical, which acting solo is more of an
effect than an aroma. The subtle velvety, woody note vanishes and
re-appears over time and impacts on the reactions of other people to
the wearer. To them Molecule 01 will seem to lend radiance to the
wearer, well that's the theory. And if the fragrances' US sales are
anything to go by, that theory is correct - both scents sold out almost
as soon as they hit the shelves.
The entire project has been a collaboration of creative minds with
emotional branding experts This Company and graphic artists Me Company
working on the packaging solutions.
Of course, after revolution comes evolution and Escentric 01 and
Molecule 01 look set to be followed by a series of congruent
fragrances. Look out for those over the coming months.
Escentric 01 and Molecule 01 are both priced at 59 for 100ml and
are available exclusively at Harvey Nichols stores in the UK and