German Douglas opens first perfumery store in Turkey
Cosmetics specialist The Douglas perfumery stores are continuing to pursue their earnings-oriented growth strategy in Europe.
Featuring some 250 square meters of sales space, the first Douglas
perfumery in Turkey is opening its doors in the new Kanyon Levent
shopping mall in downtown Istanbul. As a consequence, Douglas is now
represented in a total of 18 countries.
The company is entering the Turkish market with a tried-and-trusted
concept keyed to outstanding service, first-class product ranges and an
appealing shopping ambiance. In the area of merchandising, top
international names like Chanel and Dior will be joined by truly
exquisite lines such as MBR skincare and Red Earth cosmetics.
Douglas sees great potential in the Turkish market. Dr Henning
Kreke, President and CEO of Douglas Holding AG, said, "We are expecting
to be able to open some eight to ten stores by the end of 2007,
focusing initially on the major cities of Istanbul, Ankara and Izmir."
Douglas is the market leader in Europe. During its 2004/05 financial
year (ended September 30th 2005), sales at the 872 Douglas perfumeries
in 17 countries reached some €1.4 billion, with €565 million being
generated outside the home market. The non-German subsidiaries are
currently contributing over 46 percent of the Group's perfumery sales.
As at March 31st 2006, it was operating over 900 branches across