GE Advanced Materials, Silicones Launches New Velvesil Plus
Emulsifiable Silicone Gel, New Product Heightens Sensory Performance of
Personal Care Products
GE - Advanced Materials, Silicones today announced the introduction
of patented Velvesil(tm) Plus emulsifiable silicone gel, an
easy-to-process advanced material that helps offer consumers better
sensory performance in their skin and hair care products. Velvesil Plus
gel is an excellent candidate for use in a wide range of personal care
products, including skin lotions and creams, sun care products, color
cosmetics, shower gels, facial cleansers, hair conditioners and styling
The newest in GE - Silicones proprietary Velvesil crosspolymer gel
technology, Velvesil Plus gel blends easily with other ingredients used
in the formulation of skin and hair care products to form an emulsion.
Since Velvesil Plus gel is easy to process and can be used at room
temperature, it may help reduce manufacturing costs. Velvesil Plus gel
also helps enable the use of lower cost materials, without sacrificing
product quality. For example, Velvesil Plus emulsifiable silicone gel
helps overcome the manufacturing challenges of using lower-cost
hydrophilic pigments because Velvesil Plus gel quickly disperses the
hydrophilic pigment into a smooth, spreadable mixture.
"Velvesil Plus gel offers a combination of manufacturability and
end-user product performance benefits that help enable personal care
companies to cost-effectively meet consumer demand for high quality
skin and hair care products,'' said Beatriz Blanco, global marketing
manager, Personal Care. ``Velvesil Plus gel exemplifies the commitment
we have made to develop innovative materials that serve the long-term
strategic interests of our customers.''
Velvesil Plus emulsifiable gel is composed of a silicone
crosspolymer gel and a silicone polyethylene/polypropylene oxide
copolymer. Velvesil Plus gel is easily processed, is highly compatible
with organic materials and provides emulsification benefits.
Formulations containing Velvesil Plus emulsifiable silicone gel range
from low viscosity, sprayable emulsions to highly structured anhydrous