Estee Lauder adds splash of Fiji Water
Michael Kors Beauty, a division of The Este Lauder Companies and
FIJI Water last month announced that it would partner on the creation
of the new fragrance from designer Michael Kors, Island Michael Kors
Each bottle of the Island Michael Kors FIJI fragrance will
contain a splash of FIJI Water, the pure natural artesian water bottled
in the virgin Fijian ecosystem.
this is the first time for such a collaboration to occur between a fragrance brand and a prestigious beverage brand.
The fragrance will be available at select department and
specialty stores in America from this month. The fragrance was also
inspired by Fiji as it is infused with the native Fijian Tiare flower,
tropical petals and the lush sparkling Polynesian waters, producing a
scent that is vibrant, sensual and voluptuous.
In addition to traditional sales of the fragrance, several unique retailer point-of-sale initiatives are also planned.