Love Scarlett Johansson's crimson lipstick but fear you'd look like
a transvestite wearing it? Wish you could try out elegant Audrey
Hepburn kohl-lined eyes but can't find the time or spirit to do all
that endless application - especially knowing that you'd probably have
to scrub it off anyway afterwards because it wouldn't suit you? Whether
you're stuck in a make-up rut or simply too busy to experiment with
cosmetics, Lancome's new Biometric computer model might just
revolutionise your beauty routine.
Using high-tech software so precise that it is utilised by the FBI,
Lancome Biometric computer programme enables trained make-up artists to
digitally enhance a photographed face with virtual cosmetics, so as to
determine the most suitable colours and application methods for that
person. "We take an extremely high definition photograph," explains
Lancome's PR director Maria Chatziamalou, "and then, using the
Biometric software, you can 'try out' all different types of make-up in
a way that is neither time-consuming nor tiring. When you are satisfied
that you have chosen the best outcome, our make-up artists are then on
hand to apply it."
With Greece only the third country in the world in which Lancome has
launched Biometric, the company's make-up artists are visiting
department stores and larger beauty shops to introduce customers to
this innovative new technology. Where cosmetics companies have long
offered customers a chance to try out new looks courtesy of in-store
make-up artists, Lancome's computerised system cuts down time and
effort, enabling a customer to find the products that most flatter her
within a matter of minutes, just with a few clicks of the mouse.
Eager to try it out, I succumbed to having my photograph taken in a
harsh, bright light, then being forced to look at the resulting snap
blown up onto a laptop, with every flaw accentuated and every blemish
highlighted. Luckily, before I could get too disturbed by my own face,
the make-up artist (bless her) moved on from the preliminary
questionnaire, clicked the mouse and, hey presto, suddenly I was
several shades more tanned and the spots and freckles had been whisked
away. Two clicks later, and the dark circles I'd never noticed around
my eyes, nose and mouth had vanished and I had healthy, rosy cheeks.
My eyes and mouth took longer, as we experimented with some colours
I'd never dared to try in real life (wisely, as it turned out), but
within about five minutes the make-up artist was printing out my 'new
look', all pinky-violet eyes (I thought I'd look like a sunburnt piglet
but in fact it made my eyes look larger and greener than normal) and
juicy raspberry lips.
Along with the printed photo (and the real-life application, if
desired), each customer is given a list of the products that were
'used', so that she can choose the correct shades next time she visits
her nearest Lancome stockist.