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Company from Minas sells cosmetics on the Arab market

The Arab countries are the main market for exports of hair products and body moisturisers produced by cosmetics company SNC Cosmetic Industry, from the city of Belo Horizonte, in the southeastern Brazilian state of Minas Gerais. The countries of the Middle East and North Africa represent 70% of company foreign sales. "Our main market is the Arab. It is a very promising region," stated the export manager at SNC, Flávio Perim.

The first company exports to the Arab market took place in 2002 and since then sales to the region have been growing. Apart from SNC having a distributor in Dubai, in the United Arab Emirates, each year the company participates in fair Beauty World Middle East, in Dubai. "This is going to be the third year that we participate," stated Perim. According to him, one of the secrets for entry into the market is a good partner. "It is our agent in Dubai who distributes our products to the whole of the Persian Gulf and North Africa," he explained.

The main products shipped to the Arab market are one-kilogram and 230-gram hair creams. Exports also include shampoos, conditioners, oils and gel. "Our product was very well accepted on the Arab market," stated Perim. According to him, this year the company is going to launch a novelty for the Arab market: packages written in Arabic. "For the time being our packages are going in English, which is also an accepted language," he added.

According to Perim, the Arab countries are the main market for cosmetics in the world. "The climate is damp and very hot and that makes it necessary for women to use hair moisturizers. Our products are favourable to these kinds of women," he said. However, Perim believes that entry into the Arab market is not an easy task. "It is a very competitive market," he explained.


Established in 1977, SNC, which is the Portuguese acronym for Natural Solutions in Cosmetics, produces 250 tonnes a day. Company products are on the market under brand Kanechomn. They may be found throughout Brazil and in 23 other countries, in Europe, South America, North America, the Middle East and Africa. The company target is to turn 30% of production to the foreign market.

One company differential is the quality centre that is divided into research and development, physical-chemical centre, control and specifications of raw material, microbiological control, technical centre and control of finished product. Among the SNC releases are roll on deodorants, a shampoo line, children's conditioners and creams to straighten hair. The company employs 700 people.