Colt's Plastics cosmetics packaging
Colt's Plastics innovative packaging solutions provides a small,
clear container that conveys a premium feel to the cosmetics market for
Eastman's NutriLayer launch.
Eastman Chemical Company (NYSE:EMN) has teamed with Colt's Plastics
to provide a superior package for a sample cream containing
NutriLayer--Eastman's new, natural cosmetic ingredient derived from
non-GMO rice bran oil.
First introduced in Europe and Latin America in April, NutriLayer is
being presented to the North American cosmetics market at the annual
Society of Cosmetic Chemists Supplier's Day 2006.
To demonstrate the premium ingredient's benefits, including ultra
moisturizing and reducing the appearance of wrinkles, Eastman
scientists formulated a rich night cream containing 5 percent
NutriLayer. They also created a light 1 percent formula for active
daily wear. The challenge was to find a small, clear container that
would convey NutriLayer's premium feel to a discriminating audience.
"We were looking for a unique material and package that reflected
the exceptional performance, look and feel of NutriLayer," said Nicolas
Voiriot, manager, global marketing at Eastman. "Eastman's Glass Polymer
was the perfect material for this product launch because of its
transparency, high gloss, and visual and tactile appeal."
Colt's Plastics Packaging Showcases Eastman's New Cosmetic Ingredient. Click Go for High resolution image. photo: Eastman
Eastman turned to the experts at Colt's Plastics, a cosmetic
packaging leader since the 1920's, to source the packaging for the
NutriLayer creams. Using The Glass Polymer, Colt's Plastics created a
wide mouth, low profile jar that fits nicely in the hand and allows for
easy access to the cream.
Colt's Plastics Co., Inc., manufactures and markets plastic jars,
caps, fitments, and spatulas for cosmetic, personal care, and
pharmaceutical applications. Established in 1921, it has played a key
role in cosmetics packaging innovation, including design and
decoration. Headquartered in Dayville, Conn. Colt's provides stock
lines of jar packaging systems as well as custom molded products.
"This beautifully crafted jar was right for the cream containing
NutriLayer," said Michael Warford, vice president of sales and
marketing for Colt's Plastics. "The container feels heavy and smooth in
the hand, features exceptional clarity, and provides a luxurious
presentation for Eastman's product. We wanted a package with sensory
appeal - a perfect match for NutriLayer."
Colt's Plastics has extensive experience working with The Glass
Polymer for a number of high-profile, personal care industry clients.
The product demonstrates exceptional moldability and slow
crystallization, is compatible with a wide range of cosmetic
ingredients, and works well for both clear and colored containers due
to its superior clarity.
"Colt's Plastics innovative packaging solution for NutriLayer definitely contributed to its successful launch," added Voiriot.
Eastman Chemical Company manufactures and markets chemicals, fibers
and plastics worldwide. It provides key differentiated coatings,
adhesives and specialty plastics products; is the world's largest
producer of PET polymers for packaging; and is a major supplier of
cellulose acetate fibers. Founded in 1920 and headquartered in