Cindy Crawford Signs With IMG For Worldwide Representation in Marketing and Fashion
IMG, the world's premier sports, entertainment and media company,
announced today that it has signed Cindy Crawford, the fashion icon and
entrepreneur who has appeared on countless magazine covers worldwide.
IMG will exclusively represent Crawford in all areas of fashion and
marketing including licensing, corporate sponsorships, endorsements,
speaking engagements and other areas to capitalize on her international
appeal in entertainment and fashion and her business successes.
Crawford, one of the world's most successful models, is known as
both a smart and savvy businesswoman who has excelled in many different
areas. Her name and face have been responsible for launching numerous
new brands, as well as repositioning such classic staples as Revlon and
Pepsi. She has experienced unparalleled opportunities in the worlds of
fashion, beauty, licensing, publishing and television. As a result,
Crawford currently maintains an exceptionally successful career off the
runway as an entrepreneur and spokesperson for various companies and
"I appreciate the way IMG combines its many global resources to
present options to clients," Crawford said. "I'm looking forward to
exploring new opportunities in corporate and fashion areas."
George Pyne, President of IMG Sports & Entertainment, said,
"We're delighted to partner with fashion icon and respected
entrepreneur Cindy Crawford. IMG will leverage its worldwide network of
relationships and expertise to capitalize on Cindy's global popularity
and appeal across a broad spectrum of fashion and corporate areas."
Ivan Bart, Senior Vice President, IMG Models, commented, "Cindy is a
remarkable woman who is truly both a fashion and business trendsetter.
We look forward to bringing IMG's breadth and depth of domestic and
international resources to our relationship with Cindy."
In the fall of 2005, Crawford launched "Cindy Crawford Home",
exclusively with southeast furniture giant Rooms to Go. The licensing
program has been extremely successful, and plans to take the brand
wholesale nationally with additional licensee programs in the home
category are currently being developed. In addition, Crawford's long
term licensing programs for her skincare line "Meaningful Beauty" and
signature fragrances with Cosmopolitan Cosmetics continue to thrive.
Crawford also remains a highly sought after corporate spokesperson as
she continues her ten-year relationship as a global spokesperson for
Omega watches and was most recently the face of Liz Claiborne's 2006
Neal Seidman, Senior Vice President of IMG Licensing, said, "Given
our strong relationships with the world's biggest corporations, IMG is
the ideal partner to identify the numerous licensing opportunities
available to someone with Cindy's broad recognition and outstanding
personal qualities. We will work with her to evaluate and pursue these
opportunities in a broad range of industries, and are excited by the
prospects this partnership offers."
Born and raised in DeKalb, Illinois, Crawford competed in Elite
Model Management's Look of the Year competition in 1983 and placed
among the top 15 finalists. From there, she re-wrote modeling history,
becoming the world's most-recognizable model during her career.
IMG is the world's premier Sports, Entertainment and Media Company.
IMG is a diversified global business with two major business segments:
IMG Sports & Entertainment, and IMG Media. IMG employs over 2,300
people in 30 countries. Forstmann Little & Co. purchased IMG in
IMG Sports & Entertainment includes: consulting services; event
ownership and management; fashion events and models representation;
licensing; golf course design; client representation in golf, tennis,
broadcasting, hockey, European football, rugby, cricket, motorsports,
coaching, Olympic sports and action sports. In addition, IMG Academies
is the world's largest and most advanced, state-of-the-art, multi-sport
training and educational facility, delivering world-class sports
training experiences to over 12,000 junior, collegiate, adult and
professional athletes each year.
IMG Media, which includes our content production subsidiaries TWI
and Darlow Smithson Productions, is recognized as a global leader in
the delivery of traditional and new media content and services, with
Internet, broadband and mobile expertise, transforming how audiences
access and interact with content. IMG Media produces and distributes
over 9,000 hours of sports, documentary, docu-drama, entertainment, and
popular factual content annually, over multiple platforms across 200
countries, including award-winning television and radio programming. It
also represents the broadcast rights to many of the world's premier
sporting events and has the world's biggest sports archive with more
than 200,000 hours of footage.