Campaign against Cosmetics Testing on Animals
The Animal Protection Institute (API), a national non-profit animal
advocacy organization, today announced the launch of a campaign to
combat misleading animal testing labeling practices by the cosmetics
Each year, across the United States, an untold number of animals are
subjected to painful procedures in the name of beauty. Recognizing that
consumers wish to avoid animal testing when shopping for cosmetics,
many companies label their products as "not tested on animals" but,
sadly, those claims can be misleading. "Not tested on animals" may only
refer to the final product, not its ingredients, or the company itself
may not test their products on animals, but may pay someone else to do
The Food and Drug Administration (FDA) does not require animal
testing of cosmetics, yet allows companies to use phrases such as
"cruelty-free" or "not tested on animals" without restriction because
no legal definition is applied to those terms.
API will be leading a national initiative to educate consumers
nationwide and bring to light misleading labeling by cosmetics
companies. The campaign will empower consumers to make ethical choices
when shopping, by supporting only those companies that are signed up to
the Leaping Bunny program -- the only internationally recognized
standard that guarantees that products are free from animal testing.
"Animals continue to suffer and die needlessly in painful tests for
shampoos, soaps, lotions, toothpaste and makeup. Compassionate
consumers are a large, well-intentioned, economically powerful market,
but they are being misled by cosmetics companies. Consumers wish to
avoid animal testing when they shop. API's campaign will give them the
tools to do so", says Michelle Thew, Chief Executive Officer of API.
British-born Thew is the former head of the British Union for the
Abolition of Vivisection (BUAV) and was instrumental in banning animal
testing of cosmetics in the European Union. She looks forward to
bringing the same progress to the U.S.
"Leaping Bunny only asks a company to sign a simple pledge that says
they have confirmed their products and ingredients will not be tested
on animals now, or in the future. If a company is unwilling to do so,
then consumers need to ask them why. Consumers must use their buying
power to send a message to cosmetics companies that continue to test on
animals," Thew continues.
Cosmetics companies that have signed the Leaping Bunny pledge and do
not test on animals include Urban Decay, Hard Candy, The Body Shop,
Kiss My Face, and Jason Natural Cosmetics. The complete list of
cruelty-free companies and products, as well as educational tools for
consumers, can be found at www.CompassionateConsumer.org.