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Britney Spears, Elizabeth Arden Celebrate Success Of Fragrances


Over 10 million bottles of Curious, Fantasy and In Control have been sold -Britney Spears celebrated the astounding success of her three fragrances, Curious, Fantasy and In Control, with Elizabeth Arden, the company that manufactures and markets the scents, at a celebration today at the Hudson Hotel. Her first fragrance Curious, became the #1 launch worldwide in 2005, and the only new launch to make the top 20 list globally. In the US, Curious achieved a top 5 fragrance ranking among fragrances launched in the past decade. Over 10 million bottles of the three scents have been sold -- an astonishing number considering that her first fragrance, Curious, was just launched in 2004.

 A giant cake in shape of her fragrance bottle for Fantasy commemorated the occasion, and young dancers from Broadway Dance Center, where Britney had studied in New York before becoming a top-selling recording artist, helped her celebrate. Dancers competed in a dance-off judged by Britney. Twelve-year-old Marina Micalizzi was the winner.

Britney Spears fragrances are sold in over 80 countries around the world.

About Elizabeth Arden: Elizabeth Arden is a global prestige fragrance and beauty products company. The Company's portfolio of leading brands includes the Elizabeth Arden fragrance brands Red Door, Red Door Revealed, Elizabeth Arden Green Tea, Elizabeth Arden 5th avenue, Elizabeth Arden Provocative Woman; the Elizabeth Taylor fragrance brands White Diamonds Elizabeth Taylor and Elizabeth Taylor's Passion, the fragrance brands of Britney Spears, curious BRITNEY SPEARS(TM), IN CONTROL curious BRITNEY SPEARS(TM), and fantasy BRITNEY SPEARS(TM); the Daytona 500(R) and GANT adventure men's fragrances, White Shoulders; Geoffrey Beene's Grey Flannel; Halston(R) and Halston Z-14(TM), PS(R) Fine Cologne for Men, Design(TM); Wings; the Elizabeth Arden skincare lines, including Ceramides, Prevage(TM) Anti-Aging Treatment and Elizabeth Arden Eight Hour Cream; and the Elizabeth Arden color cosmetics line.