Britney Spears, Elizabeth Arden Celebrate Success Of Fragrances
Over 10 million bottles of Curious, Fantasy and In Control have been
sold -Britney Spears celebrated the astounding success of her three
fragrances, Curious, Fantasy and In Control, with Elizabeth Arden, the
company that manufactures and markets the scents, at a celebration
today at the Hudson Hotel. Her first fragrance Curious, became the #1
launch worldwide in 2005, and the only new launch to make the top 20
list globally. In the US, Curious achieved a top 5 fragrance ranking
among fragrances launched in the past decade. Over 10 million bottles
of the three scents have been sold -- an astonishing number considering
that her first fragrance, Curious, was just launched in 2004.
giant cake in shape of her fragrance bottle for Fantasy commemorated
the occasion, and young dancers from Broadway Dance Center, where
Britney had studied in New York before becoming a top-selling recording
artist, helped her celebrate. Dancers competed in a dance-off judged by
Britney. Twelve-year-old Marina Micalizzi was the winner.
Britney Spears fragrances are sold in over 80 countries around the world.
About Elizabeth Arden: Elizabeth Arden is a global prestige
fragrance and beauty products company. The Company's portfolio of
leading brands includes the Elizabeth Arden fragrance brands Red Door,
Red Door Revealed, Elizabeth Arden Green Tea, Elizabeth Arden 5th
avenue, Elizabeth Arden Provocative Woman; the Elizabeth Taylor
fragrance brands White Diamonds Elizabeth Taylor and Elizabeth Taylor's
Passion, the fragrance brands of Britney Spears, curious BRITNEY
SPEARS(TM), IN CONTROL curious BRITNEY SPEARS(TM), and fantasy BRITNEY
SPEARS(TM); the Daytona 500(R) and GANT adventure men's fragrances,
White Shoulders; Geoffrey Beene's Grey Flannel; Halston(R) and Halston
Z-14(TM), PS(R) Fine Cologne for Men, Design(TM); Wings; the Elizabeth
Arden skincare lines, including Ceramides, Prevage(TM) Anti-Aging
Treatment and Elizabeth Arden Eight Hour Cream; and the Elizabeth Arden
color cosmetics line.