Brazil, fourth largest cosmetics market
With financial turnover of US$ 13.8 billion last year, Brazil jumped
from the sixth to the fourth position in the world ranking of
consumption of personal hygiene, perfumery and cosmetics products. The
figures are supplied by Euromonitor, which accompanies the consumption
of the ten largest industries in the world.
The increase of national consumption of sector products was 34.2%,
against a world average of 8.2%. The three countries ahead of Brazil
are the United States, Japan and France.
"The expectation is that with annual growth of over 20%, the country
may reach the third position in 2007 or, at the latest, 2008," stated
Jo Carlos Basilio da Silva, the president of the Brazilian
Association of Toiletries, Perfumes & Cosmetics Industries
According to the Abihpec president, there are some reasons for this
accelerated growth: the reduction of taxes on products like sunblock
lotion, toilet paper and hygienic pads, the creation of new consumer
habits and the consistent effort of the sector industry to launch new
The Brazilian cosmetics industry has expanded its markets abroad,
although the countries of South America are still the main
destinations. In recent years, new markets, like the Arabs, have been
added to the list of importers. The market in greatest expansion is
that of the United Arab Emirates, followed by Lebanon, Jordan and Libya.
According to information supplied by the Abihpec, the organization
is seeking expansion of the scope of sector buyers, mainly supporting
the participation of Brazilian companies in international fairs.