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Amy Palma, SoBe Makeup Studio


Palma studied journalism at FIU and worked the fashion, beauty and celebrity beat for 10 years as a producer for WSVN-Fox 7's Deco Drive and then was an entertainment reporter for Telemundo. But she discovered her true passion in 2001, when she traveled to New York to produce a weeklong series on New York Fashion Week.

That's when she realized she wanted to be a stylist -- not just report on them. She beefed up her portfolio, and in June 2005 opened her own ''on-location'' company, providing makeup and hairstyling for events such as weddings, network news remotes and video shoots. She's now developing a cosmetics line appropriate for South Florida's climate.