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Al Tayer Group acquires MISSHA cosmetics franchise for the GCC


With the UAE planned as the first market that will have a MISSHA store by the last quarter of 2006, the Al Tayer Group plans to cover a substantial part of the GCC with 14 stores operational by end of 2007.

A new entrant to the Middle East, MISSHA enjoys strong following among its customer base across the world. MISSHA cosmetics will be retailed through stand alone stores, bearing the signature red and white MISSHA branding. Al Tayer Group further reinforces its market leadership in the perfumes, cosmetics and skincare segment with the acquisition of the MISSHA franchise for the GCC countries.