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Abercrombie & Fitch To Open London Shop, First Of Many shops In Europe



Abercrombie & Fitch wants London to know it's on the way. A huge poster of its bare-chested male models covers the barricade of its construction site there.

The store is expected to open next year, at 7 Burlington Gardens, formerly the site of the Jil Sander flagship. A&F launched its off-the-mall flagship strategy last November when its biggest store opened at 750 Fifth Avenue.

The vast majority of A&F stores are in malls.