Natural cosmetics sales booming in France
Growing consumer awareness of chemicals in cosmetics & toiletries
is driving demand. The media and pressure groups are highlighting the
health risks associated with chemicals in personal care products and
consumers are responding by turning to natural products.
Natural cosmetic sales have surged since a television documentary in
March 2005 highlighted the possible dangers of substances like parabens
and petrochemicals in personal care products.
Retailers have reported a
surge in demand since with some consumers describing the documentary as
an 'electric shock'. Natural cosmetics are popular because they are
made from plant extracts & natural ingredients and contain minimal
levels of synthetic compounds.
The new study by Organic Monitor shows that sales are continuing to
rise at fast pace in 2006.
Organic food shops and health food retailers
are increasing shelf-space for natural & organic products to meet
burgeoning consumer demand. Retail penetration is also increasing with
a growing number of supermarkets and department stores introducing
these products.
The natural deodorants and colour cosmetic segments are reporting the
highest growth.
Consumer concern about the nature of anti-perspirants
and aluminum salts in deodorants are making natural deodorants popular.
The French market is growing from a small base however with natural
products still having less then 2% share of total cosmetic &
toiletry sales. Natural skin care products are the largest category,
comprising 70% of natural cosmetic revenues.
The study finds that organic cosmetics are becoming increasingly
important. French consumers see organic logos as a guarantee of ethical
and safe products. With over 1,700 products, French certified organic
products account for about a quarter of natural cosmetic sales. Organic
Monitor expects non-French brands to possibly lose out as the Cosmebio
logo rises to prominence.
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