Doctor Richard Mauer says the line is called "d'vine" and will be sold exclusively from his Cedar Falls headquarters.
The
product line includes: moisturizers, toners, skin lifters, skin
bronzers, massage oil, and anti-aging and anti-acne products. Mauer
says it's a cradle-to-grave line and the only one of the planet that's
wine-based. Since one of the primary ingredients is wine, Mauer admits
the skin care products do -smell- like wine. He says many of the
products have something of a "musty" smell but it's not overpowering.
Mauer
says the basis for all of the products is in three ingredients, wine
extract, grape seed extract and pomegranate extract. He says we've long
heard of the health benefits of drinking wine in moderation and he
wanted to take that to the next level by developing this product line.
The d'vine line was debuted recently at a spa and resort expo in Los
Angeles.
He
says the outpouring of support was unbelievable and his booth was by
far the busiest of the 850-some booths there. For Iowans who are
interested in trying the products, they're going to have to make a
drive to Black Hawk County. D'vine will not be available online and
will only be sold through certain health spas.